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With over 10 years of experience working with coffee, I specialise in crafting visually exceptional beverages where precision, aesthetics, and intention all matter. Whether on set or in a live environment, I understand how small details transform a drink from ordinary to outstanding.
My work sits at the intersection of coffee craft, visual storytelling, and commercial production. I have a strong understanding of coffee culture, set dynamics, and the technical nuances of drink preparation—ensuring consistency, control, and visual excellence under pressure.
I regularly collaborate with photographers, creatives, producers, and brands in both studio and on-location environments, helping bring concepts to life through considered coffee styling and execution.
Alongside my work on campaigns, I also work as a coffee coach, training baristas and teams in latte art, consistency, workflow, and presentation standards—helping elevate both quality and customer experience.
Selected experience & credentials:
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Global Champion – Barista of the Year Competition (2019)
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Latte Art Specialist
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Coffee Coach & Trainer (UK café & hospitality teams)
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Worked as part of Global Innovation for Costa Coffee HQ
Nick Rees,
Drinks Photographer for Costa Coffee
I've worked with Ruggero for years, he’s always my first call when a coffee job comes in. His passion and energy uplift the entire team, making every shoot a joy. His work speaks for itself, but I'll add that he understands both his craft and mine, and we make a great team together.
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Dan Neatherway
Video Production Company | Founder
Ruggero is an absolute pleasure to work with. His friendly demeanor and unweavering proffesionalism make him a true asset on any fil set. He consistently goes above and beyond, ensuring a positive and productive enviroment for everyone involved.
Jamie Orlando-Smith,
Food Photographer & Director
Employ this gorgeous man.
He knows coffee.
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